EstibADores
— Mibanco
We turned estibadores’ carts into a mobile advertising media. This new business model not only boosted their income, but also brings them into the formal financial system.
As strong as you
2025
Cannes Lions : Silver / Outdoor
2025
Cannes Lions : Silver / Creative B2B
2026
Clio : Bronze / Media / Especific Target Audience
2026
Clio : Bronze / Media / Transit
EstibADores
— Mibanco
We turned estibadores’ carts into a mobile advertising media. This new business model not only boosted their income, but also brings them into the formal financial system.
2025
Cannes Lions : Silver / Outdoor
2025
Cannes Lions : Silver / Creative B2B
2026
Clio : Bronze / Media / Especific Target Audience
2026
Clio : Bronze / Media / Transit
As strong as you
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